Every account your team sells to, known as well as your best seller knows it.

Enable keeps your account and competitor intelligence on one sourced record, so whoever picks up the deal starts from everything your team has learned.

Sourced, current, and approved by your people.

For enterprise sales, bid and commercial teams. Launching in 2027 with a small group of design partners.

Walk in knowing as much as the incumbent.

What they run, who decides and when the contract ends, every fact with its source and date, so your seller can repeat it without checking twice.

Meridian Grid plcTier 1 targetTue 07:40
Momentum 72

Momentum, rising

  • Fit 40% weighting84
  • Timing 30% weighting70
  • Access 30% weighting58
  • IncumbentYour CompetitorMarch 2027
  • TenderCloses 2 October17 days left
  • Buying group
  • Our product fit84Strong fit

A new director has joined, the tender is live and the contract ends in March 2027: this is the window to replace your competitor.

  1. Contract award noticeYour competitor, work orders
  2. Annual reportMeridian Grid plc
  3. Tender noticeMeridian Grid plc
  4. Company announcementA new director
  5. BattlecardYour competitor
  6. Meridian Grid plcEvery field sourced

Your competitor launched at 06:31. Your sellers had the new line by 07:40.

The battlecard change is drafted with its source and held for your solution consultant, so no seller tells a buyer something that stopped being true this morning.

Battlecard: your competitorTue 06:40
Where they are weakProposed change

Was: Your competitor has no mobile offering.

Now: Your competitor has a mobile work-order app. Engineers cannot close a job in it without a signal. Lead with offline working.

Source: your competitor’s launch page, Tue 06:31Live card: unchangedWaiting for: solution consultant
  1. Change draftedThe battlecard agent read your competitor’s launch page and drafted the edit, linked to it.
  2. Source checkedA change with no source is rejected before anyone sees it.
  3. Held for your solution consultantSellers keep seeing the approved card until they publish.
  4. DecisionWhether it goes live is your solution consultant’s call, not the agent’s.

What Enable never does

  • Never publishes a battlecard change aloneA person approves every change.
  • Never keeps a fact without its sourceNo source, no field.
  • Never guesses where someone standsStance comes from your team’s notes, not the model.
  • Never overwrites your CRMIt adds each deal’s outcome and links back for the rest.

Be in the room before the renewal, not after it.

A renewal is the obvious opening, but an incumbent that is letting the buyer down can be replaced sooner. Stay close enough to every account to see both, and be in the room first.

When they can moveTue 07:40

Meridian Grid plc, the next 36 months

  1. CAFMYour competitorOpen now, to Mar 2027
  2. No window openMar to Dec 2027
  3. ERPAn enterprise software supplierOpens Dec 2027, to Dec 2028
  4. HR and payrollA payroll software supplierOpens May 2028, to May 2029

Your competitor’s window closes with the tender on 2 October. Miss it, and the next opening on this account is December 2027.

No seller meets your competitor with yesterday’s battlecard.

When a rival moves, every open deal they are in is flagged that morning, with what changed for that deal and what to say.

Open deals against your competitorTue 07:40

Your competitor launched a mobile work-order app at 06:31. Battlecard updated 07:32, three open deals flagged 07:40.

  1. Meridian Grid plcField service technologyCloses 2 OctOwner Account directorWhat to say: 38 of 212 sites have no signal. Their app cannot close a job without one.Told 07:40
  2. A county councilHighways asset maintenanceCloses 26 SepOwner Account managerWhat to say: Roadside crews lose signal. Show a job closed offline.Told 07:40
  3. A housing associationRepairs scheduling and mobile workingCloses 30 SepOwner Account executiveWhat to say: Repairs run in basements and stairwells. Lead with offline working.Told 07:40

Know who decides, and who is not on your side yet.

Every role in the buying group, how much sway it holds, where it stands and who has reached it, so the next call goes where it counts.

Buying groupTue 07:40
  • Director of asset managementDecides, UnknownNew
  • Head of network planningShapes the choice, Unknown
  • Head of field operationsShapes the choice, Advocate
  • Procurement leadChecks it, Neutral
  • IT architecture leadShapes the choice, Neutral
  • Finance business partnerChecks it, Sceptic
  • Health and safety managerChecks it, Advocate

The role with the most sway is new and unknown. Reach the director of asset management before the tender closes.

Know what your competitor will say before they say it.

Know every competitor’s products, people and customers as well as your own, so you win more of the deals where you meet, hold your price against them, and turn their customers into your next pipeline.

Your CompetitorStrategic competitorThu 07:00

Head to head, last 12 months

They will say

“Offline working is on our roadmap.”

You say

“Close a job with your phone in flight mode.”

  • Where they are weakCannot close a job offlineTheir new app, launched Tue 06:31
  • Where they are winningWater and energy5 of their last 8 published wins
  • Who they hiredHead of utilities salesMon 7 Sep, from a UK water utility
  • Their customers3 on your recordsOf 11 named in their case studies

Your competitor is moving into utilities with a new app and a new sales lead, and its weak spot is exactly where your buyers work. Lead every utilities deal with offline working.

Your competitor names a customer. Your seller walks in ready.

Every customer a rival names is an account you can take, and your seller walks in knowing what they run, where the incumbent is weak and what to say first.

A national retailer chose your competitor to schedule maintenance across its stores.

Your Competitor case study, Wed 08:15
A national retailerThu 06:05

You know who you are replacing.

  • Store maintenancewas Not knownnow Your CompetitorNew
  • Account ownerAccount manager
Account signalsThu 06:10

You hear first if your competitor lets them down.

Stagewas Not trackednow Target
Watching forMissed store visits, outages and complaints about your competitor
Account manager’s first call briefThu 14:00

Your seller is known before the window opens.

For the head of estates, a national retailer

Lead withJobs closed with no signal, in basements and plant rooms, where your competitor’s app cannot.
Buying window

Jul 2028

Contract ends July 2029, estimated

A rival’s customer, on your list almost two years early.

Read the guide: market intelligence, CI, RFP software and CPQ explained

Bring us a deal you lost.

Tell us about a deal you lost to a rival you knew too little about, and we will walk you through the record Enable would have given your team.

  1. Tell us about the deal in a few lines. No names, no prices.
  2. We reply within two working days and agree a time in the next two weeks.
  3. 45 minutes on a video call, then a written summary you can pass on.

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